What is On Page SEO?
On Page SEO (also known as On Site SEO) is they process of optimizing web pages to rank them higher at SERP and drive traffic. On Page SEO includes doing keyword research and then optimizing SEO Title, Meta Description, URL, Internal Linking and other. Moreover, on page SEO helps search engine to understand that content is relevant and useful to users.
Why On Page SEO Optimization is Important?
On Page SEO helps search engine to understand the content or web page by optimizing title, meta description, URL and other. Whereas, it improves crawling and indexing of the web page done by robots, crawlers or spiders. However, with on page optimization like well internal linking and URL helps bots crawl and index easily which improves SERP ranking. Additionally, doing natural and proper keyword stuffing in some places can benefit you in visibility and ranking.
Better content organization or structure increases user experience which engages audience and improves readability. Loading speed of the webpage should be great because slow loading speed increases bounce rate. In on page seo, optimized and clickworthy titles and meta description increases click-through-rate (CTR) as increases traffic. Additionally, good on page optimization builds long term traffic on the web page.
Techniques for On Page SEO Optimization
1. Keyword Research
Keyword Research is the most important part in on page seo. You find the primary keyword as it is the most focused keyword in On Page Optimization. Secondary keywords have less trafffic then primary which are related to the content. Use SEO tools like Google Keyword Planner, SEMrush or Ahrefs for keyword research. Find what could be the search intent of your ideal audience (Informational, Navigational or Commercial) and find does your target audience needs meet. Don’t use generic keywords, use long-tail keywords which has clear search intent as the user knows what he or she is searching. In keyword research. You should consider metrics like search volume and keyword difficulty.
2. Optimizing SEO Title
In On Page SEO, an optimized and click worthy title can increase your traffic on web pages. SEO Title is a clickable headline shown on the top of the snippet. It should primarily include focus keyword and some secondary keywords with high traffic. Title Tag length should be under 55 to 60 character and unique to avoid content duplicacy. It should be descriptive, engaging and click bait as it will increase click-through-rate (CTR).
3. Optimizing Meta Description
Meta Description is a short summarization of web page. It appears below the Title in the snippet. Meta Description should be under 155 to 160 characters. Therefore, primary keyword must be included naturally in meta description. The meta description should be actionable as it increase the CTR and indirectly affects SEO.
4. Optimizing Header Tags
Header Tags are used to structure the web page and helps search engine should able to understand the different sections of the web page. H1 Tag should always be the main title which should include primary keyword. H2 and H3 Tags are needed to be used for sub-headings as secondary keywords should be included. Moreover, it improves the readability and differentiate between the section on the web page.
5. Optimizing URL Structure
In On Page SEO, URL structure mentions the address of the particular web page as it improves SEO. URL should contain the primary keyword clearly which enhances the crawlability and SERP ranking of the web page. Furthermore, URL structure is to be user friendly. Keyword is to be separated with hyphen (-). URL Structure must represent the web page.
6. Making High-Quality Content
The most important thing which matters in On Page SEO is making relevant and high-quality content. You should write content which is informative, relevant, valuable and matches with the keywords and users search intent. Content should contain long (1000+ words) and should be original (not have duplicacy) and In-depth. Moreover, it should be engaging and easy to read which will increase users retention.
7. Internal Linking
Internal link boosts the SEO of the web page and builds authority of the web page which increases ranking on SERP. It connects the web page within the same website. It benefits crawlibility and link equity (distributing page authority). Indeed, internal linking is to be done logically as link needed get matched to linked web page’s content.
8. Image Optimization
Image Optimization make web page more engaging and descriptive. It enhance the user experience as image make content more fascinating. Things you should remember is File is to be named as keyword and Alt text must tell what is the image about. Indeed the file should be less in size and format should be JEPG for photos and PNG for graphics and transparency.
9. Using Schema Markup
Schema Markup defines the web page is about which clarifies search engine to understand the content better. It is an additional thing in on-page seo but is the best option to get in rich search results. Moreover the schema format preferred by google is JSON-LD Format. Implement the scheme type which match your content like product, review, real estate and many other. It can make your content visible in SERP Features.
Conclusion
We can see how On Page SEO is important for making search engine ranking the web page in SERP. As seen above, on page seo improve crawlability of web page as making easy for bots or spiders to crawl our web page and make search engine index the page. Finally in importance of on-page optimization, content structure and relevancy of content is a major thing to think of. As well as how title and meta description can affect the click through rate (CTR) of the web page.
Moreover, we learned the techniques of on-page seo optimization. First is to do keyword research of the particular topic you are writing the content. Then optimizing Title for SEO and meta description for making it click worthy. Thirdly, optimizing Header tags and differentiating the different section of the web page. Fourthly, optimizing URL Structure which should contain the primary keyword and clarifies what is in the web page. Then making High-Quality content which is relevant and valuable for users and crawlers. Moreover, doing internal linking which will increase the page authority and Optimizing Images for making web page look attractive, engaging and descriptive. Lastly, using Schema Markups to clarify and let search engine know what is this page about.
