What is Content Marketing?
Content Marketing is used to engage and attract audience by delivering relevant and valuable content to get our ideal audience and drive them to our final goal. Final Goal may be to convert ideal audience into customers and get leads. We can do content marketing by blogging, newsletter, social media posts, videos, podcasts, e-mail and other.
Content Marketing helps in increasing online visibility, generate more leads, boosts loyalty, improves domain authority and increases trust of audience and search engine. Content Marketing provides information and entertainment that user finds useful. By consistently delivering high quality content can get you potential audience organically.
Types of Content Marketing
1. Blog Posts
Blogs Posts includes delivering high-quality, relevant an valuable content to users by engaging audience. Indeed, delivering or posting blogs consistently drives organic traffic, boosts SEO and starts establishing brand authority.
Thus, blog post is one of the most used strategy in content marketing for driving organic traffic. Blog Posts educates, provide information or entertainment to the audience. Moreover, delivering blog post regularly can increase your SERP ranking and domain authority.
2. Video Content
Video is one of the most engaging, valuable and appealing type of content in content marketing. Moreover, people mostly prefer video content for information or entertainment in this era. Video Content can be used for watching tutorials, reviews and storytelling which emotionally connects with the audience.
Although, YouTube is mostly used for watching video content and gives most relevant engagement in content marketing. Video content builds trustworthiness and delivering humanized content increases brand authority.
3. Social Media Content
Publishing content on social media platforms like Instagram, Facebook, LinkedIn and X (Twitter) and engage with audience directly through social media. Social Media content benefits content marketing by increasing brand visibility, interaction with target audience and expand reach.
In fact, content marketing on social media primarily contains content for updates, promotions, behind-the-scenes, tips, QNA’s, live interaction with audience. As a result, it will give high reach and collecting target audience on social media page as followers.
4. Podcasts
Podcasts enables businesses and personal brand to engage with their audience through audio content. Podcasts can be listened while multitasking. Although, podcasts are interviews, discussions, storytelling that are flexible and has depth in it.
In fact, podcasts benefits content marketing by building brand authority and trust of audience by delivering high-quality and in-depth content. Besides other content strategy, podcasts is a type of content which builds the most loyal audience and can be converted into sale or leads.
5. Infographics
Infographics is visual representation of dats or information which is simplified into key points. Infographics clarify complex topics and numerical data as it makes user to understand the content easily. Furthermore, the best platforms for sharing infographics are Pinterest and LinkedIn.
Infographics attracts audience through the attractive design and lot s of information in single visual or image . Therefore, it benefits content marketing by driving traffic and increase shareability.
6. Ebooks
Ebooks are documents in which In-depth information is available on a particular topic. They are visual appealing and provide appealing content which are accessible by the user on internet. Providing ebooks is the best way to get user’s data through forum and use it as target audience.
Ebooks benefits content marketing in establishing authority, generating leads and being trustworthy for specific audience. It is the best way to collect users data and target them through advertisement campaigns. As this strategy will give high conversion rate.
7. Case Studies
Case Studies benefits content marketing as it a social proof which builds credibility and builds trust of audience. Therefore, case studies are reality based examples of problem solving, building brands or marketing product or services.
Case Studies are the experiences and the situations faced by the business. It works as testimonials which clients or customers can see and builds there confidence an trust to work with the business or buy something.
How to Create a Content Marketing Strategy?
1. Determine a Goal
In content marketing, before starting the work, set goals means take think about steps you will take to reach your to your final goal. Therefore think what you want to achieve before starting the work.
The following goals can be:-
- Drive website traffic
- Build brand awareness
- Generate Leads
- Establish Authority
- Engage Audience via Information or Entertainment
- Educate your Audience (about product, service or business)
2. Know your Target Audience
Knowing the target audience and doing market research helps to craft the content. Moreover, making a buyer persona according to your brand will help you to know your clarify the target audience.
3. Mind Map Creation
In content marketing, before starting writing content, make a exhaustive topic mind map of your niche by brain stroming. It will clarify all the things before start writing the content. Mind Map Creation makes your work easy and you will get not get confused while doing keyword research.
4. Conduct Keyword Research
Keyword Research is the most important part in content writing as it drives the organic traffic. While doing keyword research, you will get to know what your target audience searches on the search engine. Use SEO tools like Google Keyword Planner, SEMrush or Ahrefs for keyword research. Find what is the search intent (Informational, Navigational or Commercial) and find does your an the target audience needs meet.
5. Create a Content Planner
Creating a content calendar is must in content marketing. The most important factor is consistency and regularly publishing content. Content Planner helps in planning, scheduling content and remembering important dates.
6. Create High-Quality Content
Creating relevant, valuable, in-depth and detailed content engages audience, drives traffic and increases brand authority. Target Audience is able to connect more with the content and builds trustworthiness. User spends more time on the post or page due to content’s engaging power.
7. Do SEO Optimization
Search Engine Optimization (SEO) helps to get higher ranking on SERP. Search Engines get attracted towards higher domain authority which can be increased by Off-Page SEO and working on On-Page SEO consistently. Indeed, ensuring that you place the keywords naturally in the content and say no to spamming. Moreover, create a well structured content as it has great readability.
8. Publishing
Finally after applying all the content marketing strategies, publish the content on the platform you prefer. Additionally, promote the content on the platform you published and create backlinks on other platforms and website. We can do guest posting and profile creation and drive traffic.
Conclusion
Content Marketing is the best strategy to promote your product, service building brand awareness. In fact, you can collect one of the most relevant and loyal audience. Moreover is the only way to collect target audience organically. You can do it through many ways like blog posts, video content, social media content, podcasts, infographics, ebooks and posting case studies. Content marketing needs planning and strategy and good strategy is needed to drive traffic and build authority.
