What is Online Advertising?
Online Advertising is a marketing tactic to promote your product or services to a specific audience that uses internet. You can target your audience on platforms such as Instagram, Facebook, Youtube, Google Search, Google Display, LinkedIn and many others.
In Online advertisement, you can target an specific audience on the basis of demographics, interests and behaviour. Online Advertising is an essential part of digital marketing, enabling businesses and communities to communicate to the target audience. It is too flexible and cost-efficient. Online Advertising is the most effective marketing format in this era. Online Advertising is also called Digital Advertising and Internet Advertising.
5 Types of Online Advertising
1. Google Search Ads (PPC)
Google Search Ads (also known as pay-per-click) is one the most popular and targeted form of advertisement in Online Advertising. Advertisers bid on the target keywords that users type in the search engine as a search query. When a user searches a query in the search engine, the sponsored results runned by the advertiser appear on the search engine result page (SERP).
In Google Search Ads, advertisers pay only when user clicks on the advertisement. The competitiveness of the keyword is defined by cost-per-click (CPC). Therefore, it is the most used format and most commanding format of Online Advertising. In addition, google search ads other names are Pay-Per-Click (PPC) and Search Engine Marketing (SEM).
2. Display Advertising
Display Advertising is a type of online advertising which appears on websites, apps and social media platforms. They are showed in the form of banners, images, gifs and multimedia content. Display Advertisements come on websites that are the part of Google Partner Programme and in it, most of the websites are news/media, blogging and free tools.
Display advertising is primarily used for Brand Awareness and Re-Targeting. In fact, this format is a good way to collect prospects or people likely to buy from the top of the funnel. Display Advertising have two types of formats, Responsive Display Ads and Fixed Sized Banner Ads. It are also called Google Display Network.
3. Video Advertising
Video Advertising is digital video format ads that are primarily ran on platforms like YouTube, Social Media and Streaming services. YouTube is the best platform for Video Advertising and has the best potential to target specific audience. While it is most popular among Advertisers for Video Advertising.
Video advertising has 3 formats of Ads. First is Bumper Ads as they are the smallest ads of 6 seconds that are primarily ran for remarketing and brand recall. Bumper Ads are run by big brands like Zomato, and Swiggy to remind the brand and their offers. Second is Non-Skipable In-Stream Ads and they are of 15 seconds. They are non-skippable ads that are primarily ran for brand awareness and remarketing. The third format is Skipable In-Stream Ads as it is the best format in video advertising which is of 15 to 60 seconds. They are best at cost efficiency and best for communicating to your target audience. The other names for these formats are Pre-Roll, Mid-Roll and Post-Roll Ads.
4. Social Media Advertising
Social Media Advertising displays on platforms like Instagram, Facebook, LinkedIn, X(Twitter), Pinterest and other social media platforms. These platforms allow advertising people or target audiences on based on behaviors, interests and demographics. You can retarget your audience using a custom audience feature which is like remarketing the audience of Google.
Social media advertising has different formats like image posts, carousels, video ads and stories. They are most effective for direct response and brand awareness. People are highly active on social media which creates a chance of higher reach and an effective audience segment.
5. Influencer Marketing
Influencer Marketing involves partnering with content creators, social media influencers and public figures to promote products or services to their viewers. They have a loyal and engaged audience that enables brands to take credibility and reach of the Influencers.
In Influencer marketing, social media personalities recommend our product or services on social media in the form of sponsored posts, product reviews and collaboration. Thus, this strategy works well on the personal recommendation of the influencers.
Benefits of Online Advertising
1. Global Reach
Online Advertising has a great scope of Global Reach. In this era, people spend most of their time on the Internet and this awakes brands to promote their products or services on the Internet with too ease and flexibility. Meanwhile, you can build awareness globally and reach each and every person using the internet.
2. Local Targeting
Online advertising allows to narrow down the audience by doing location-based targeting by selecting specific state, city, area and even neighbourhoods. Likewise, you can reach or show your ads to your local customers.
3. Personalization
Online Advertising enables you to customize your Audience based on behaviour, demographics and interest. You can target them based on their search history, purchases and website or brand interaction. Thus, this makes the advertiser show the ad to his or her likely audience and capture the attention of users.
4. Cost Efficiency
Online Advertising is more flexible in pricing than traditional marketing. You can set a budget according to your ability. Business can optimize their budgets according to the clicks and conversions they want.
5. Trackable Results
Online Advertising provides real-time metrics like impressions, clicks, conversions, click-through rate (CTR), ROI and all the possible outcomes. It provides In-detail reports of the performance of ad campaigns and is too accurate with its results making online advertising the best in marketing our products and services.
Conclusion
Thus online advertising is the best marketing tactic of all time in this era to promote your product or services. Online Advertising is best for building awareness and nurturing the target audience on different platforms with audience segmentation. You run advertising campaigns according to your budget and time flexibility. Furthermore, online advertising shows real-time analytics of the campaign run. The types of online advertising make it moreover good which makes it too flexible. However, local businesses have great opportunities to target their local audience and also enable brands for global reach. Online Advertising has additionally great benefits which make it more reliable and cost worthy for people. Lastly, online advertising is one of the most powerful strategies for business to market their product or services.
