What is Link Building in SEO? Full Guide & Strategy

What is Link Building?

Link building is a SEO strategy where others website or others web page link our website or our web page. Due to link building, we get more trustworthy and increases domain authority in search engine like Google.They are a kind of backlinks given to our website or web page.

Therefore, domain authority also depends on the quality and quantity of backlinks we build through it. Moreover, backlinks a affects our website or web pages in the SERP ranking, primarily in positive manner. Google Algorithim loves the websites or web pages that has higher authority and trustworthiness due to backlinks.

Strategies for Link Building

1. Content Marketing

Content Marketing strategy which is used to engage and attract audience by delivering relevant and valuable content to get our ideal audience and drive them to our final goal. Final Goal may be to convert ideal audience into customers. 

Indeed, we can do content marketing by blogging, newsletter, social media posts, videos, podcasts, e-mail and other. Content Marketing helps in increasing online visibility, generate more leads, boosts loyalty, improves domain authority and increases trust of audience and search engine.

Types of Content Marketing Strategies for Link Building are:-

Guest Posting

Guest Posting is a part of content marketing where we post blogs or articles on other website. Its benefits in link building by increasing visibility, domain authority, drive traffic, boosts SEO, and uses his or her credibility by establishing trust. Therefore, guest posting also outreaches to a blog owner and builds relationship with him or her.

Article Submission

Article Submission is a part of content marketing where we post blog or articles on a third party websites, article directories and other content platforms. Although it helps in link building by increasing online visibility, improves SEO and backlinks, increases domain authority and drives credibility of third party source. Article Submission is a broder approach then guest posting. 

Web. 2.0 Publishing

Web 2.O Pubishing refers to creating and distributing content user generated content on Web 2.0 Platforms that allows users to interact and contribute content. It helps in link building by getting higher reach and increasing brand visibility by distributing content in the form of blogs, videos and social media posts.

Press Release

Press Release is to covering or announcing latest newsworthy events and updates grab attention of audience and get media coverage. It benefits in link building by generating publicity, building brand awarness and taking SEO benefits of backlinks given by other websites.

2. Link Sharing

Link Sharing is the process of distributing URL’s and giving users access of specific content or resources on internet. It helps in link building by engaging users and driving traffic on the website. Link Sharing primary aim is to give users direct access to the online content.

It is used in link building for taking SEO benefits and increase website ranking in SERP. Links can be shared across various platforms like social media, emails, messaging apps, blogs and websites. The types of links shared are deep links, affiliate links, direct links and shortened links.

Types of Content Marketing Strategies for Link Building are:-

Web Directory Listing

Web Directory Listing is an organised collection of websites or a database of websites. It is categorized by topics, industries and themes enabling users to find websites related to their search interest. Therefore, it helps in link building by increasing online visibility, backlinks and driving traffic to the website.

Social Bookmarking

Social Bookmarking are organizing web pages on public or private platforms which enables users to share and manage their bookmarks online. It benefits link building by referral traffic as it give a boost to SEO and traffic on website and it provides valuable backlinks which boosts domain authority. 

Blog Commenting

Blog Commenting helps link building by commenting on blog posts and leaving a backlink of website with a valuable comment. Therefore, blog commenting strategy boosts domain authority and ranking on SERP. 

Forum Posting

Forum Posting benefits in link building by posting QNA’s and Engaging in Communities and include backlinks in the posts with a meaningful and valuable content. The primary aim for link building is to build backlinks and drive traffic. Therefore, these types of platform are Quora, Reddit, Joomla and many other.

Profile Creation

Profile Creation benefits in link building is to create profiles on various platforms and leave a backlink of your website. Therefore, profile creation is the most easy way to create backlinks. You can make profiles on every platform and create a backlink.

What is Link Earning?

Link Earning is the most effective way for creating backlinks. It is also know as Linkable Asset or Link Magnet. Whereas, you can build a Asset for Free which will work like a lead magnet. It will generate you backlinks without doing content marketing and link sharing. Likely, you will just have to create a Asset which is accessible by evey user on internet. 

Some of the Linkable Asset you can create are:-

Conclusion

Link Building again is the most effective SEO strategy for creating backlinks and increasing domain authority. Due to the increase in the backlinks, SERP ranking increases as the algorithm started building trust on the website. You can do link building by content marketing and link sharing. Content marketing contains guest posting, article submission, web 2.0 publishing and press release.

Whereas, link sharing contains web directory listing, social bookmarking, blog community, blog commenting, forum potsting on QNA sites and profile creation o various platforms. Furthermore, link earning is a linkable asset or a link magnet where we try to get build links by providing free tools, free certifications, free courses, e-books and many other.