What is Digital Marketing Strategy?
Digital Marketing Strategy is used by brands to achieve their marketing objective through online platforms. The objective can be generating leads and sales or brand awareness and more. Digital Marketing includes various online platforms, skills, tools and techniques to draw attention of the target audience. Digital Marketing Strategy involves promoting brand, product or service through different tactics like paid advertising or content marketing. These tactics also involves different methods of promoting a brand, product or service.
Digital Marketing Strategy should be aligned with your objective and should be measurable. Try out the best to get the maximum ROI (return on investment) through your promotions or campaigns. You need to remember the core elements of digital marketing strategy to market your brand, product or service and work towards it through digital marketing methods.
How to Create a Digital Marketing Strategy?
1. Define a Goal
In digital marketing, before starting the work, determine you aims which means think about steps you will take to attain your final goal. Therefore think what you want to achieve by digital marketing strategy. Your goals should be specific, relevant and measurable. The thing which will enhance your strategy by improving your digital marketing skills which will improve SERP Ranking and increase conversion rates.
The following objectives can be:-
- Drive website traffic
- Create brand awareness
- Generate Leads or Sales
- Establish Authority
- Engage Audience through Educating or Entertainment
- Educate your Audience (about brand, product or service)
2. Audience Segmentation
While building a digital marketing strategy, you should know the audience you are targeting. Targeting the right audience according to the niche or industry is the main part of digital marketing strategy. You need to conduct a market research and build a audience segmentation. You have to create a buyer person which is defined by demographics, behaviour and interest as these factors help to figure out your target audience.
Whereas the problems, desire and motivation are the factors which will complete your Audience Segmentation. Audience Segmentation enables to reach out the factors like age, location, purchase behavior and personal interests to target your ideal customer and maximize your conversions. You have to experiment with your audience segmentation to reach the audience you want.
3. Competitive Analysis
Competitive Analysis enables to see the current level or benchmark by seeing your current digital presence by comparing with the competitors. You can analyze the digital presence of the competitors by seeing their work and comparing with your work. You need to see what are you missing which your competitor is doing which is enhancing his or her digital presence and conversion rates. Competition Analysis helps to identify the gaps and opportunities which your brand can fulfill.
You can analyze by seeing the factors like website design and the user experience felt by the design. In social media, you need to see the online presence and the engagement level they have. You can analyze content marketing efforts which involves blogs, podcasts, videos and more. You can analyze their SERP ranking and the efforts competitors have given in making content and keyword strategies. You can analyze competitors paid advertising methods and strategies which enhances their work and helps them to achieve their goals.
4. Channel Selection
If you are using digital marketing strategies for your brand, you need to select a digital channel to create your online presence and market your brand, product or service. There are digital channels which are primarily used to promote your brand.
Therefore, primarily used digital channels are as follows:-
- Search Engine Optimization (SEO):- It is the way to optimize website to get higher at SERP ranking via SEO which drives organic traffic to the web page or website.
- Content Marketing:- Creating and distributing the content such as blogs, videos, ebooks, images and more to educate or entertain the target audience and nurture them and take them to the final goal.
- Social Media Marketing:- Running Paid SM Advertising for promoting a brand, product or service to the target audience through social media platforms such as Instagram, Facebook, LinkedIn and more.
- Affiliate Marketing:- Using Affiliate Marketing by collaborating with affiliates or creators who promote other brands products or services in exchange for a commission.
- Influencer Marketing:- Doing Paid Partnership with influencers to make them promote our brand, product or service to their audience through content. It will brand credibility and increase brand’s online visibility.
- Video Marketing:- Using platforms like YouTube to create and publish video content like product reviews, tutorials or showcasing testimonials which connects with the target audience.
- Pay-Per-Click Advertising:- Running Paid Advertising Campaigns through digital platforms such as Google Ads, Meta Ads and more to target a specific audience and take them towards the final goal like driving traffic or generating leads or sales.
- Email Marketing:- It is used to send personalized emails to the subscribers for promoting offers and building trust with the audience via newsletters, transactional emails and more.
5. Content Strategy
Content strategy is one of the most important part of digital marketing strategy. You have to do the most satisfactory work here to make high-quality content therefore the value starts getting added here in the content. You need to research your target audience and see their pain points, desire and interest. Then analyze them and create a content strategy which aligns with the ideal audience and value is added to them through your content.
6. Content Calendar
The essential factor is consistency in digital marketing strategy. Content Calendar helps in planning, scheduling content and remembering important dates. It is the finest strategy to be consistent at your work. It helps you to be disciplined in work as the most successful trait of a person is being disciplined. While using digital marketing strategy, you should know where you are wasting time and should work on the strategy and making content to be consist with the content calendar.
7. Budgeting
Doing Budgeting for digital marketing strategy is important as it assures the potential of the campaign and channel with an potential ROI. It is used for calculating investments such as paid advertising, content creation, tools and outsourcing fees. It is an important factor white using digital marketing strategy as it tells the effectiveness od each platform.
8. Performance Tracking
Monitoring Performance Metrics in digital marketing enables to measure KPI’s (key performance indicator) like website traffic by different methods and sources, CTR (click throgh rate), conversion rates, social media engagement, ROAS (return on ad spend) and more.
Conclusion
Using digital marketing strategy by brands can be the best step taken in this era and most of the people are active on internet and have their own buyer person which can be targeted to accomplish your final goal. Hence, digital marketing strategy will help to achieve your goals by using correct tactics.
